The Palins really are bucking to be the new Kardashians.

NBC has revealed that Todd Palin — Sarah’s husband — will be one of the celebrity contestants on the upcoming “Stars Earn Stripes” competition series.

The announcement came yesterday, the same day that Palin’s daughter’s Lifetime series, “Bristol Palin: Life’s a Tripp,” premiered.

“Stars Earn Stripes” pairs celebs with military or law enforcement personnel and puts them through missions inspired by real-life military exercises. The pros will coach and compete alongside the celebs, with one team getting eliminated each week.

The celebrities will be playing for military-related charities.

Retired US Army Gen. Wesley Clark — one-time Supreme Allied Commander Europe for NATO — and “Dancing With the Stars’ ” Samantha Harris will host.

Some of Palin’s fellow competitors are boxing champ Laila Ali, actor Dean Cain, former NFL star Terry Crews, singer Nick Lachey, and Olympic skier Picabo Street.