‘Today’s’ got game
NBC’s coverage of the London Summer Olympics is helping “Today” reclaim its ratings mojo.
While official final numbers from last week won’t be out until Thursday, “Today” is expected to claim a healthy victory over “Good Morning America” in total viewers, based on Nielsen “fast nationals.”
On Friday, for example, “Today” averaged 6.5 million viewers — nearly 2.5 million more viewers than “GMA” and “Today’s” biggest single-day margin of victory over “GMA” since the Aug. 2008 Summer Olympics in Beijing.
Unofficially, “Today” averaged 6 million viewers last week, 1.6 million more viewers than “GMA.”
“Today” also reclaimed the “money” demo of adults 25-54, averaging 2.5 million viewers — 853,000 more viewers than “GMA,” based on fast nationals.
Comments
Powered by RoundtableBuilt on infrastructure designed for real-time media. Learn more at RTB.io.© Roundtable 2026. By using this site you agree to the Terms of Use and Privacy Policy

