New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.

Forget footballs — tennis balls and squeaky toys are the main focus of Feb. 7, at least before kickoff at the human game later that day.

The Puppy Bowl is the most adorable sporting event of the year, and Chewy is here to help you and your new pup cheer on your favorite fluffy players and maybe even coach your own to play in the arena someday. In celebration of the big event — which trots off at 2 p.m. eastern time on Animal Planet and streams on Discovery+ — the pet supply online retailer is offering 20% off puppy must-haves, from food and treats to toys and accessories, for new-to-brand customers. The sale starts Feb. 1 and runs through the big game all the way until Feb. 28.

Due to COVID-19, many have been springing for pandemic puppies — what could be a more perfect time to train a new pup then while sitting and working from home all day? Catering to the locked-down masses, Chewy also delivers right to your doggy door and offers Autoship renewals on essentials such as food, medications and more.

In addition to the sale for new puppy products, make sure your other pets have everything they need to properly enjoy both the Puppy Bowl and the Super Bowl, with NFL merch for your favorite teams, including the Kansas City Chiefs and Tampa Bay Buccaneers.

If this sale is barking up the right tree for you, make sure to browse the Puppy Shop on Chewy’s site, with Rover right next to you on the couch, of course. The sale runs through the end of the month, but shopping before kick-off would be the best play in our book before favorites sell out.