Lifetime will use a bilingual approach to pump up interest for the premiere its new summer series, “Devious Maids.”

The series, from “Desperate Housewives” creator Marc Cherry, premieres June 23 — but will be made available in English and Spanish on the network’s Web site, app and VOD services starting this Sunday.

The series stars Susan Lucci, Ana Ortiz, Edy Ganem, Judy Reyes and Dania Ramirez.