LET ’em eat rice.

That’s the message from “Survivor” producers who plan to set the next installment of the adventure reality show in China, reports Variety.

The move is a rare one for a U.S. production company because China has typically made filming difficult for Western producers.

In recent years, however, the communist-run country has eased many of its restrictions, thanks in large part to its burgeoning economy and plans to host the 2008 Olympics.