In a move sure to burst his balloon-bubble, Lifetime has pulled an episode of “Wife Swap” starring the Heene family.

The episode featuring the Heenes, the parents behind the elaborate “balloon boy” hoax designed to spark interest in a reality show, was scheduled to air next week on Thursday, Oct. 29.

But once the network found out the flying-saucer stunt was a hoax, it shelved the episode and a spokesperson said, “We don’t have any plans to air it in the near future.”

PHOTOS: ‘Balloon Boy’ Falcon Heene