HETEROSEXUAL men, be warned: There’s no resisting the Rock.

“He’s going to turn more straight guys gay than you can imagine,” John Travolta said of his “Be Cool” co-star in a recent interview.

Rock plays a gay bodyguard in the “Get Shorty” sequel out tomorrow, and one of his scenes is already gaining notoriety among a certain male segment (10 percent, give or take) of the audience.

In that scene, the Rock’s character, Elliot Wilhelm, models a tight lightblue suit that leaves little to the imagination.

He prances and preens in front of a full-length mirror – and even spanks himself.

“Not only can we smell what the Rock is cooking, we can see what he’s stirring it with!” swoons Frank DeCaro, the openly gay former “Daily Show” personality and Siruis Satellite radio show host.

Thanks to the Rock, “Be Cool” could be a gay cult classic in the making.

As it turns out, Elmore Leonard, author of the novel “Be Cool,” even created the character with him in mind.

“I knew he could raise one eyebrow – that was the main reason,” says Leonard. “And when I saw them shooting the final scenes, I thought he was great. He’s really good.”

So good, in fact, that he even had Leonard wondering about his offscreen orientation. “He’s not really gay, is he?” asks the famed author.

It would seem not: The Rock – whose real name is Dwayne Johnson – is happily married and has a 4-year-old daughter.

He’s also the first seven-time World Wrestling Entertainment world champion, and has appeared in countless wrestling movies with testoterone-heavy titles such as “No Mercy,” “Judgment Day” and “Armageddon.”

But it’s his good-natured willingness to play effeminate – coupled with a flawless, chiseled body – that has gay

men gushing over the wrestling legend.

“Someone who isn’t gay who can take on a gay role, and not be personally conflicted about it, that’s really positive,” says New York deejay Larry Tee.

The gay community’s love affair with the Rock has been going on for years.

Even in his prowrestling glory days, the wrestler had a reputation for sending up his image – quite a feat in a world where machismo means everything.

Back in 2000, the wrestler donned women’s clothes for his “SNL” stint, and quite obviously loved hamming it up for the audience.

The Rock cemented his campy image with a role in the 2002 B-movie “The Scorpion King,” sporting skimpy outfits that would look right at home in the gay pride parade.

While he also appeared in a 2001 ad for AIDS research, the main reason for the Rock’s devoted gay following is a little shallower than charity work.

“He’s, like, 9 feet of Polynesian god!” yelps DeCaro. “He’s delicious to look at.

“And that thing he can do with the eyebrow? When he does that, there’s a 14-year-old girl in me who’s seeing The Beatles for the first time. I really want to scream.”

Ultimately, says DeCaro, the Rock’s willingness to play gay shows how comfortable he is with his heterosexuality.

“You don’t look at him and think, ‘I bet he’s secretly gay,’ ” he says.

“You think, ‘You are so cool, and I want you to make even more money!’ ”