The NFL’s relaxed rules on touchdown celebrations have led to more fun and creativity.

A couple of Steelers might have set a new standard in this department Sunday.

Wide receiver JuJu Smith-Schuster hauled in a touchdown pass early in the second quarter from quarterback Ben Roethlisberger to give the Steelers a 14-7 lead. After the play, he teamed up with running back Le’Veon Bell for most likely the first game of hide-and-seek perfectly executed during a professional sporting event.

Bell, who was flagged last week for using the goal post as a punching bag, hid behind it this week but was sure not to touch it to avoid the 15-yard penalty. If the execution of the celebration wasn’t funny enough, watching Antonio Brown — one of the NFL’s best at post-score parties — watch the whole thing unfold in apparent confusion like he wasn’t in on the gag added another level of hilarity.