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Erica Sandberg

NypEricaSandberg@RoundtableIO

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-Independent journalist covering personal finance for over 15 years -Focused on banking, small business, credit cards and scoring, budgeting, consumer news and trends Bio and experience Erica’s articles and advice have appeared in such publications and outlets as Bankrate, CreditCards.com, CardRates, Card Ratings, The Wall Street Journal, US News & World Report, Forbes, The San Francisco Chronicle, and New York Post. She hosted Making it in San Francisco on KRON-4, a television show about how to live enjoyably in an expensive city. Her book, Expecting Money: The Essential Financial Plan for New and Growing Families was published in two editions. Erica started her career in personal finance at Consumer Credit Counseling Service, where she spent a decade helping people get out of debt and create personalized budgets, developing training and educational material, and working with the press on stories about money. Erica regularly appears on local and cable news programs, and is currently host of The San Francisco Beat, where she covers local business, politics, culture, and entertainment. Education Bachelor’s degree in art history from San Francisco State University, a certificate in financial planning from UC Berkeley Extension's Certificate Program.Joined at Jul 13, 2026