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This is my Super Bowl, my Oscars, my personal MET Gala — but instead of couture, it’s serums, mascaras and moisturizers at scandalously good prices.
If you’ve ever wondered what it looks like when a beauty obsessive reaches peak happiness, it’s this: the Amazon Beauty Event, where all the products I hoard like a dragon guarding treasure suddenly become *affordable.*
Starting April 27, the holy grails, TikTok-viral must-haves and the “I’ll wait until it’s on sale” splurges are now slashed, discounted and practically begging to be tossed into your cart. This is truly your strategic restock moment.
Oh, and you best believe it’s not random leftovers or questionable formulas — it’s the good stuff. As Post Wanted’s sworn-in beauty reporter who has swatched more lip products than I could count, flown to South Korea to get my hands on anything for glass skin and shuffled through a fair share of shampoos, this is the ultimate list of what to buy.
Enough yapping. Let’s get into the deals.
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Haircare Deals#
Shark FlexStyle
Victoria McDonnellAfter reviewing the Shark FlexStyle, I can attest it’s one of my favorite hair tools ever. It’s powerful, efficient and glamorous. Not to mention, its myriad attachments really yield salon blowout results at home.
This is pretty much the only curling iron I use because of how shiny my hair looks after. Plus, I love the lock-and-hold curls that last all day.
You don’t have to go to a Drybar salon to look all fancy-schmancy. This blow dryer brush is one of the best for creating that sleek effect at home.
For blowouts on a budget, I’m telling you — the Wavytalk brush is the real deal. It gives me a quick, 5-minute bouncy blowout every time.
AROMATICA Rosemary Scalp Scaling Shampoo
Victoria McDonnellListen, as much as I love K-beauty and all the glass skin-producing products, Korean shampoos are truly worth flying 16 hours to Seoul for — but you don’t have to. Luckily, one of my favorites, the AROMATICA Rosemary Scalp Scaling Shampoo, is now less than $20 for a fee-good scalp reset.
If you want your hair to smell rich and luxurious, this is the duo that is miraculously on sale. It’s a staple in my shower and makes me feel like a million bucks every time.
I’m cutting right to the chase: this leave-in conditioner is probably the best hair multitaskers I’ve tried. It protects against heat, adds shine, detangles, tames frizz and simply takes your hair from a zero to a hero.
What’s great about this R+Co formula is its efficacy on dry hair. So many times, I want to curl or straighten a day after I wash my hair — and this is the product I reach for.
Makeup Deals#
L’Oreal Paris True Match Lumi Glotion
Victoria McDonnellBeloved by celebrities and everyday shoppers (ahem, me) alike, the L’Oreal Paris True Match Lumi Glotion is a case study in how to get a glowy, wearable look in just two seconds. I use it as a makeup primer, an all-over face base and a midday retoucher. It’s iconic and now less than $15!
I’m not one for loose powders all the time, but I truly love this one from IT Cosmetics. It’s not cake-y and gives me that “baked” look to set my foundation and concealer.
When I heard the news that the legendary Clinique Chubby Sticks are back, oh boy, did I have a field day. They’re dreamy, creamy and buildable — so ideal for beginners to contouring.
After testing the gamut of concealers, this one from Lancôme offers a blurring, your-skin-but-better finish. The applicator brush is my favorite for the under-eye area, too.
Tarte BB Blur Tinted Moisturizer SPF 30
Victoria McDonnellNot many people talk about the Tarte BB Blur Tinted Moisturizer SPF 30 and it deserves some time in the spotlight. Out of all of the face products I own, this one offers the smoothest finish (which is saying a lot, considering I almost had to buy all of Target’s organizational bins to fit my stash!) It truly is a versatile, easy-to-apply product that you need to pick up during Amazon’s Summer Beauty Event.
If you’re working with thin brows, this is one of the products I recommend. On my thicker brows, I still use it, but mostly for shaping and filling in minor sparse spots. Luckily, it’s less than $10 right now.
It was popular in the 2016 beauty gurus day and its acclaim and fame hasn’t gone anywhere. Urban Decay’s Naked 3 Palette is now under $50, which is worth celebrating. It strikes the perfect balance of well-pigmented and easy to blend.
I very much vibe with the IT Cosmetics Superhero Mascara (and so does JLO!) It does a great job of accentuating your natural lashes without looking faux or clumpy.
Skincare Deals#
medicube Zero Foam Cleanser
Victoria McDonnellWhen I reviewed nearly all of medicube, I didn’t expect to fall in love with its Zero Foam Cleanser as much as I did. When dolloped onto my skin, it holds a pastry filling texture that’s oh-so-sweet, melting into my skin and canceling out impurities and redness. For $13, it’s a showstopper.
I know “clean beauty” means a lot of different things to a lot of different people, but this mineral sunscreen was formulated right — with a no-B.S. feel and moisturizing appeal. I love wearing it daily.
Drumroll please — TruSkin’s famous vitamin C serum is 50% off for a limited time. With more than 155,000 gleaming reviews on Amazon, it’s a serum I swear by that never leaves my skin sticky; it only brightens beautifully.
To help naturally sculpt and snatch your face, the TheraFace De-Puffing Wand is a device to invest in while it’s discounted. It’s great on my sensitive skin as well since it’s not a micro-current device.
grace & stella Energizing Eye Masks
Victoria McDonnellI don’t know how many grace & stella Energizing Eye Masks I’ve gone through in my 5+ years as a beauty tester, but it’s a lot. They look cute (which is important) and de-puff my under-eyes (even more important), so they’re a winner in my eyes. They’re the best under-eye patches I reviewed and are now less than $25.
After putting all of Biodance to the test, I’ll admit: these viral sheet masks are worth every penny. I reach for them about once a week and it’s saved me precious $$$ on facials.
One of the products I talk about the most? The belif Aqua Bomb Eye Gel has the best applicator and the most refreshing and de-puffing formula.
For only $10, this lip mask is a nightstand essential for me and ideal to top off your lips after your favorite face mask. Trust me, it’s a whole vibe.
Why Trust Post Wanted by the New York Post
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
Why Trust Post Wanted by the New York Post
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
