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Amazon Prime Day is officially on day 4 — it’s the final day, and if you’re anything like me — someone who’s spent the past four years testing hundreds of beauty products — you know that this is the moment to stock up, splurge wisely, and maybe even discover a new holy grail.

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Every year, I sort through the chaos of markdowns and flash deals to find the true standouts, and this year’s Prime Day beauty deals are especially worth your attention.

From cult-favorite moisturizers to buzzy makeup launches and salon-level hair tools, Amazon Prime Day beauty deals in 2025 are hitting all the right notes. And trust me, I’ve tried enough formulas to know what actually delivers.

Whether it’s a luxe face oil that lives up to the hype or a $10 mascara that outperforms its pricier competitors, I’ve made it my mission to separate the hype from what’s genuinely worth your money.

So if you’re unsure where to start or just want a shortcut to the good stuff, I’ve pulled together the best Prime Day beauty deals you can shop right now. This is the holy-grail list of the ones I’d personally recommend, use and repurchase. Consider this your beauty editor-approved cheat sheet to shopping Prime Day like a pro.

Oh, and be sure to sign up for Amazon Prime to unlock the deals, if you haven’t already.

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Haircare deals | Makeup deals | Skincare deals | Dental & Health deals

Dyson’s Supersonic Origin Hair Dryer pares down the legendary Supersonic formula into a sleeker, more streamlined blow-dryer, powered by the same ultra‑fast V9 motor and Air Multiplier tech. It’s one of the best blow dryers we reviewed, delivering that signature rapid, salon-smooth blowout without the overwhelm of extra nozzles.

The Dyson Airwrap Origin uses powerful airflow and controlled heat to style and dry hair simultaneously, without extreme heat damage. Equipped with a smoothing brush and a long barrel for effortless curls, this all-in-one tool delivers salon-worthy results while protecting your hair’s natural shine.

After testing a litany of blow dryers, the Shark FlexStyle Hair Dryer remains a trusty option to customize your blowout on your own terms. It’s usually 25% off, so Prime Day is giving us a birthday present, just because.

The Living Proof Perfect Hair Day Dry Shampoo is a sleek, science‑powered mist that doesn’t just mask oil; it actually cleans hair by absorbing oil, sweat and odor with rice starch, zeolite and a patented polymer, then brushes out clean without that chalky, “powdery wig” effect. It’s one of my volume‑boosting go‑to dry shampoos that turns day‑three limpness into a fresh, just‑washed bounce with a subtly time‑released scent that lasts.

Fit for women 45 and older, the Nutrafol Women’s Balance Hair Growth Nutraceutical underwent clinical trials and is proven to visibly thicken the hair and scalp, with consistent use. This hair growth product is dairy free, soy free and dermatologist-recommended, with this 20%-off discount, it’s the lowest price ever for a one-month supply.

The only downside is that you’ll have to take four pills per day, but it’s one of the most well-respected brands for hair growth, per our research and testing.

Shark’s HT212 SmoothStyle Heated Comb + Blow Dryer Brush is a two-in-one styling marvel that tackles wet-to-dry smoothing and frizz-fighting combing in a single twist. Its Wet Mode gently dries and volumizes without heat damage, while the heated comb glides through dry strands to create glossy, salon-level polish.

Not going to lie, my best friend asked me if she could steal the COLOR WOW Dream Coat Supernatural Spray from my bathroom just the other day. It’s that good, and it helps cut your blow-dry time in half once you step out of the shower. It beats its lowest price this year, so it’s genuinely the best time to toss it in your beauty stockpile (otherwise known as your Amazon cart, *wink, wink*).

More than 10,000 Amazon shoppers have grabbed the Viviscal Hair Growth Supplements for Women in the past month, as its three-month supply containing the brand’s proprietary collagen complex has been seen to present noticeable results in the Amazon reviews section. We haven’t tried the brand quite yet, but it’s a favorite among Post Wanted readers and is nearing 30% off for Prime Day.

The Olaplex No. 4 Bond Maintenance Shampoo just hit its record-lowest price of the year, making this investment-worthy hair cleanser worth the grab at this very moment. Paired with its conditioner, it’s a match made in heaven, especially to strengthen and soften your locks.

One of Post Wanted readers’ most beloved guides is my review on the best shampoos. I’ve probably tried at least 300 different formulations by now, and the Pureology Hydrate Shampoo is one that’ll withstand the test of time. It’s one my former hairdresser’s uses all the time, and I love its minty, fresh scent.

By the way, it’s at a jaw-dropping price; it’s beating its all-time lowest price by 21% this Prime Day. So, it’s an equally great time to buy its matching conditioner that’s also on sale.

I’ll be honest, I don’t reach for hair oils all too often, but it’s a sweet treat every now and then. This one from Olaplex is a suitable option if you’re looking to enhance your hair’s vibrancy, and it beats its lowest price of the year by 7%. If you’ve been wanting to try Olaplex, now’s your moment.

While more studies have to be conducted on whether biotin *really* works for hair growth, I tested the PURA D’OR Anti Hair-Thinning Biotin Shampoo & Deep Moisturizing Conditioner and love how the duo makes my hair feel revitalized and healthy. More than 20,000 shoppers flock to it monthly, and it’s surely worth a try if you’re looking to switch up your hair products.

Enter the hair product that I can probably talk for hours about with my hairdresser: the Redken All Soft Conditioner. It’s the default successor to any shampoo (seriously, it pairs well with any shampoo) and is a luxury beauty steal. While it’s on sale, grab that big bottle.

Trend report: TYMO is one of the best brands on Amazon for budget-friendly hair tools that measure up to more expensive ones you’ll find all over TikTok. The ROVY 3 Barrel Curling Iron & Hair Crimper is at its lowest price of the year, ringing in at 42% off.

Finally, a curling iron that’s easy to use and evenly distributes heat. The Bio Ionic Long Barrel Styler Curling Iron is versatile, ergonomically designed and ready for your next event. It rarely goes on sale, so Prime Day is really giving us a reason to celebrate.

Part highlighter, part skin tint, this glowy lotion adds a radiant sheen whether worn alone, under foundation, or dabbed on high points. It gives skin that lit-from-within look without glitter or heaviness.

Hot take: I like the LANEIGE Lip Glowy Balm better than its as-seen-everywhere Lip Sleeping Mask that comes in the tub. It provides the Goldilocks level of hydration and shine without being too goopy or sticky, and it’s at a historically low price point. In other words, it may be your best bet to stock up on a few different varieties.

With an hourglass-shaped wand and jet‑black, film‑forming polymer‑rich formula, this mascara delivers false‑lash drama in every swipe — making natural lashes look unapologetically skyscraper‑long and voluptuously full. It’s worthy of its cheeky name, and truly will make your eyes pop.

Available in the TikTok-viral shade “Black Honey” as well as “Pink Honey,” the Clinique Almost Lipstick Tinted Lip Balm is a universally adored product for its ability to flatter just about any skin tone. It’s revolutionary in that regard, and it’s at its lowest price of the year, so you can skip the Macy’s counter at your mall and order it while Prime Day lasts.

To “take the day away” as they say, the Neutrogena Makeup Remover Ultra-Soft Cleansing Towelettes are what I come back to if I want a quick swipe off. That’s likely why this affordable beauty bundle has garnered more than 110,000 reviews; they’re easy to use, plant-based and — drumroll please — are just more than 40% off for Prime Day.

Score on IT Cosmetics CC+ Cream, a full-coverage foundation with SPF 50, anti-aging benefits, and skin-loving ingredients like niacinamide and hyaluronic acid.

Skip the gimmicky lash serums and move forward with what I consider the only one to work with consistent use. There’s a reason more than 10,000 shoppers purchase it each month, and it’s 30% off to celebrate Prime Day in the best way possible: with longer lashes. You have to commit to daily use for best results, but it’s worth integrating into your evening ritual.

Get glowing while you sleep with Eight Saints anti-aging night cream, packed with peptides, niacinamide, and hyaluronic acid.

Get this AOA Studio’s 6-piece latex-free makeup sponge set delivers high-definition blending for powder, cream, and liquid — all for under $10 today!

Whether you’re 15 or 55, the Laura Geller Baked Balance-N-Brighten Color-Correcting Powder Foundation is a winner for your skin. It’s loaded with light to medium coverage that’s buildable and gives that your-skin-but-better look. It’s a No. 1 Amazon best-seller that’s inching toward 50% this Prime Day.

This classic eyeshadow palette from Urban Decay needs no introduction, especially if you were part of the YouTube beauty channel era. The shadows are loved for their smoky yet natural hue, and long-lasting power. More than 10,000 shoppers have added to their cart for Prime Day.

Thousands love the medium coverage this Clinique foundation provides. It’s light enough for the summer months, too, plus has SPF 15.

A BB cream for less than $7? Yes, yes, and yes — especially if it doubles as skincare and has more than 40,000 Amazon reviews.

This lightweight, dermatologist-loved formula delivers broad-spectrum SPF 40 protection with a sheer, blendable tint that evens out skin tone. Packed with hyaluronic acid, it hydrates while shielding your face from UV damage — no white cast, no pilling, just glowy, protected skin.

Pores no more, am I right? When “Korean skincare” and “pore reducers” are mixed together, it’s right up my alley. Infused with 4.5% AHA lactic acid and 0.45% BHA salicylic acid, it helps reduce greasiness and calm the skin. It’s more than 50% off, which is quite the hefty markdown (thanks, Prime Day).

This bouncy gel-cream delivers deep hydration and a firming boost thanks to hydrolyzed collagen and peptides. It absorbs quickly, leaving skin plump, glowy, and perfectly prepped for makeup or bedtime.

These cooling gel patches visibly de-puff, firm, and smooth the under-eye area in just 10 minutes — perfect before makeup or after a sleepless night. Infused with peptides and botanical extracts, they feel like a mini spa moment for tired eyes.

Loved by Cardi B, this K-beauty Oil Toner removes makeup residue, hydrates and promotes an even skin tone. Made with eight different types of hyaluronic acids and six peptides, expect maximal hydration and gorgeous, plumper skin.

This cult-favorite SPF offers broad-spectrum protection with a featherlight, non-greasy finish that sinks in instantly. It’s water-resistant, layers well under makeup, and never leaves a white cast.

I can’t count the number of times I’ve recommended the COSRX Advanced Snail Mucin 96% Power Essence to nearly everyone (including the nation, a là my COSRX brand review), but it’s plenty. Korean skincare is where it’s at, and this post-cleanser product will create that dewy finish that’s simply captivating. It’s a No. 1 Amazon best-seller with more than 86,000 glowing reviews — just as glowy as your skin will be.

Sol de Janeiro’s Brazilian Bum Bum Cream is a decadent, whipped-body butter that practically melts into skin, delivering a silky, subtly shimmery finish and a gourmand scent (think: salted caramel pistachio meets vanilla). It’s packed with caffeine-rich guaraná, cupuaçu butter, açaí oil and Brazil nut oil, leaving the skin skin feeling instantly nourished, smooth and radiantly taut.

This ultra-light, wireless LED mask uses red, blue, and near-infrared light to target everything from fine lines to breakouts in just 10 minutes a day. It fits comfortably without straps and doesn’t block your vision, so you can multitask while treating your skin. The design feels futuristic but user-friendly, and it’s surprisingly gentle, even on sensitive complexions. It’s a luxe, low-effort way to upgrade your skincare routine.

TRU NIAGEN PRO NAD+ is like a daily tune-up for your cells, packed with 1,000 mg of nicotinamide riboside to recharge your energy, support healthy aging and keep your cells running like new. Backed by science and trusted by pros, it’s a high-powered way to help your body bounce back, feel younger, and keep up with whatever life throws at you.

This K-beauty tool preps your skin for deeper product absorption using low-level electrical pulses, helping serums and actives penetrate more effectively. It’s like giving your face a warm-up before the main event, increasing the payoff of your skincare. The sleek design is intuitive to use, with multiple modes that cater to different skin goals. With consistent use, skin looks smoother, plumper, and more receptive to everything you apply.

Youth to the People’s Superfood Facial Cleanser is like a refrigerated green juice for your face; its gel-to-foam texture, powered by kale, spinach, green tea and aloe, delivers a refreshing antioxidant boost while removing makeup and oil without stripping or tightening the skin. It’s a replenishing addition to anyone’s routine. truly.

Gentle and nourishing, this milky toner floods the skin with hydration while reinforcing the moisture barrier thanks to ceramides, squalane, and BYOMA’s trademark Tri-Ceramide Complex. It’s ideal for sensitive or reactive skin that needs calming without compromise. The texture is luxe but never greasy, and it layers beautifully under serums and moisturizers. If your skin is feeling tight, this toner is like a drink of water and a hug at once.

These extra-large, ultra-soft disposable face towels are a game-changer for anyone prone to breakouts, irritation, or barrier damage. Unlike regular washcloths or bathroom hand towels, they’re single-use and bacteria-free — perfect for post-cleansing or drying your face without risking contamination. The texture is plush but strong enough for removing masks or cleansing balms, too. Once you try them, going back to a regular towel feels unthinkable.

After reviewing quite the assortment from La-Roche Posay, its Toleriane Double Repair Face Moisturizer stands out as a reliable, skin-soothing moisturizer that I’d recommend to just about anyone. With an impressive 90K+ purchases this month alone, its formula contains ceramides and niacinmide for that ooh-la-la feel.

Fun fact: it’s just shy of its lowest price ever by $1, so it’s a sweet time to buy it at an awesome price.

If you want to skip the in-person laser hair removal, the Braun Silk-Expert Pro 5 IPL Hair Removal System is arguably the best model you can purchase on Amazon. It’s at its lowest price ever, touting visible hair reduction in only two uses. There are 10 power levels to adjust its settings to your comfort, too.

One of the best hyaluronic acid serums I reviewed isn’t more than $50, and now you can grab it for only $30. It contains not one but two types of the superstar hydrating ingredient, along with niacinamide to help sooth the skin. Ocean-kissed skin isn’t too far away if you buy it during Prime Day, especially at 25% off.

The Biodance Bio-Collagen Real Deep Mask is essentially a case study on how a Korean face mask can *really* set the scene for the industry at large. I reviewed the mask (and some other goodies from the brand), and can say with 100% certainty that this four-pack will become your new favorite at-home spa treatment, especially for only $15 during Prime Day.

Prime Day occurs annually in July, which means it’s the opportune time to stock up on your sunscreen sprays. I have an entire dresser drawer full of sunscreens galore (Hawaii honeymoon, I’m coming for ya), and this one from Sun Bum smells just like vacation for only $13 right now. Sun’s out, wallet’s out— and happy.

If you want to up the ante on your skin’s brightness level, the TruSkin Vitamin C Serum is the best I reviewed. Ultimately, any good vitamin C serum will give you that lit-from-within look, but the way that this formulation works is beyond. For 56% off (and with 150K+ gleaming reviews), it has that it-factor that you simply have to try at least once.

The best oil cleanser I reviewed is the Anua Heartleaf Pore-Control Cleansing Oil, and it’s incredibly gentle, versatile and worth every penny. Use it in the morning to wake yourself, and/or use it in the evening to rid away impurities. More than 80,000 shoppers swipe their cards on this beauty staple as well, and it’s on a pretty sweet discount.

It’s lavish, it’s luxurious and it layers onto your skin like a dream. It’s the Nécessaire The Body Lotion, and it’s one of the fanciest products in my bathroom. It’s hydrating, too, but its chic bottle and serotonin boost that comes with each application makes it *chef’s kiss.* It’s also 20% off in any size you add to your cart.

Hello, sweet Prime Day savings. When Sunday Riley is on sale, we run, and its cherished C.E.O. Glow Vitamin C + Turmeric Face Oil is that luminous elixir that deserves a spot in your Prime Day cart. It brightens and revitalizes the skin with its potent blend of antioxidant-rich ingredients.

Namely, it’s infused with THD ascorbate, a stable form of vitamin C, and golden turmeric, it not only enhances radiance but also helps reduce the appearance of redness and uneven skin tone. The addition of red raspberry and evening primrose oils provides deep hydration as well, which leaves my complexion plump and glowing without any greasy residue.

If you’re someone who plays hard with SPF (pun totally intended), you’ll appreciate a good stock-up on your sunscreen. The Supergoop! PLAY Everyday Sunscreen Lotion SPF 50 is one I simply can’t ignore this Prime Day, and it beats its lowest price of the year by 12%. Double-win.

The medicube Collagen Night Wrapping Mask’s lowest price ever was $11, so snagging this on-the-rise skincare mask is a purchase I approve of this Prime Day. It helps reduce sagging and dullness and is the epitome of glass skin that fellow Korean skincare products are praised for. With more than 70,000 purchases in the past month, you and me both (yes, you) will be the next ones this Prime Day.

Beekman 1802’s Milk Rx Advanced Better Aging Cream redefines anti-aging skincare with a gentle yet powerful formula that sidesteps the irritation often linked to retinol. At its heart lies its innovative Renexosome complex, a blend of milk protein exosomes and Reneseed polypeptides that has been clinically proven to boost collagen production by 31%, while visibly lifting and firming skin when used consistently. It’s *definitely* one to add to your cart.

LANEIGE’s Cream Skin CeraPeptide Toner & Moisturizer is quite the groundbreaking hybrid that reimagines hydration with its silky, milky texture. It’s infused with a potent blend of ceramides and peptides to replenish moisture and fortify the skin barrier, leaving my complexion plump and resilient whenever I use it.

Now, for 20% off, it’s 100% worth tossing into your Amazon cart.

Pamper tired eyes with this moisturizing serum from Laneige. It has green tea to soothe redness and depuff, while peptides and hyaluronic acid hydrate and perk up tired-looking under eyes.

One of my favorite under-eye patches that also are frequently used by makeup artists is the Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Eye Patches. They’re so luxury, they feel like you have gold on your skin, and they’re the ideal primer for your makeup. They also bode just as well for an evening self-care night.

This Prime Day, enjoy the premium beauty must-have for 20% off. But, this is only available for a limited time.

Place the patch over the affected area. It will absorb fluid using hydrocolloid technology to draw out impurities. These patches come in cute shapes, such as hearts, clouds, and flowers, that feel like fun grade-school stickers. Purchase either a pack of 36 or 72 sheets.

If you are not happy with your product within 30 days, the brand will make it right according to its 30-Day Feel-Good Policy. Plus, with Amazon Prime, you can get fast, free shipping.

The Brown Sugar and Coconut Butter formula doesn’t just work wonders, it smells indulgent too, with warm notes of vanilla, brown sugar, and coconut purée. Just massage it onto wet skin before cleansing to treat yourself to a spa-like experience at home. Plus, it comes in a 100% recycled jar, so you can feel good about your glow-up and your environmental impact.

Perfect for everyday use, the medium-coverage formula blends seamlessly using your fingers, a brush, or a sponge, leaving behind a fresh, natural finish. Whether used alone or layered under concealer, it’s a quick, effective way to look more awake and refreshed, no heavy makeup required.

This two-in-one product from The Ordinary uses powder Niacinamide to combat dark spots and minimize the look of pores. It’s lightweight, fragrance-free, and small enough to stash in your makeup bag for travel.

Olay Super Serum Night Repair works overnight to visibly smooth fine lines and restore radiance with a potent blend of niacinamide and peptides. Its lightweight texture sinks in fast, delivering serious results by morning without feeling heavy or greasy.

Minimalist 10% Vitamin C Serum delivers a brightening boost with stabilized ethyl ascorbic acid to help fade dark spots and even out skin tone. Gentle yet effective, it’s a daily glow-up essential that layers well and won’t irritate sensitive skin.

iS CLINICAL Reparative Moisture Emulsion is a rich yet lightweight moisturizer that hydrates deeply while supporting skin repair with powerful antioxidants and peptides. It smooths, softens, and strengthens the skin barrier—making it a luxe go-to for dry, stressed, or aging skin.

Farmacy’s Makeup Remover Cleansing Balm melts away even the most stubborn mascara with a silky, balm-to-oil texture that leaves skin feeling soft, not stripped. Powered by sunflower and ginger root oils plus a gentle dose of papaya enzymes, it’s the kind of cleanser that makes washing your face feel like a treat.

To rid your teeth of unwanted plaque and debris, the Waterpik Cordless Advanced 2.0 Water Flosser for Teeth is the item to snag for 40% off its original price. It’s a top brand that Amazon shoppers are obsessed with, and it’s at a price lower than its usual discounts.

Good news: the Crest 3D Whitestrips are the lowest price in the past year, so it’s the *prime* time to stock up on the at-home teeth whitening kit that we swear by for pearly whites. They’re an excellent value, too, as this bundle includes 22 treatments.

Post Wanted readers (and your dentist) love electric toothbrushes, and the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Toothbrush is on one of the best Prime Day deals yet. This year, its lowest price ever was $80, and this four-day shopping event beats that by 13% (we did our research, of course).

You don’t have to apply your skincare with a brush or your fingers; you can drink it, too. Vital Proteins just had a whole new makeover, now including hyaluronic acid and vitamin C in its unflavored protein powder. It’s a true beauty enthusiast’s essential for whipping up in a blender for morning-glow smoothies, and it beats its lowest price of the year by 13% off. The perfect time to buy, actually.

Trending now: the Lumineux Enamel-Safe Whitening Strips that more than 10,000 Amazon shoppers are, quite literally, sprinting to. If you have sensitive teeth and gums, this pack comes with 21 treatments to render your smile a bit brighter than before. They’re only $30, which is practically a win.

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.