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You can snag some exciting deals today from your favorite direct-to-consumer brands as they celebrate the first ever DTC Friday shopping holiday.
DTC Friday is a new initiative from the dtx company, the newly-launched endeavor from former AOL lead Tim Armstrong that supports direct-to-consumer brands.
Over 120 DTC brands are collaborating with the dtx company for DTC Friday, which was created to empower DTC brands and acknowledge their innovations in the retail space.
“DTC Friday is the first national day celebrating the next generation of consumer brands that are built to be directly discovered by and distributed to consumers,” said Armstrong.
“The disruption of retail is being replaced with the explosive growth of the direct-to-consumer economy.”
Shoppers who shop participating brands during DTC Friday will be given $5 to donate directly to a charity of their choice through Givz, donating up to $1 million. Participating brands include:
- Bombfell: Customizable mens clothing subscriptions.
- Brooklinen: Sheets and other comfy house clothes.
- Buffy: Bedding made from eucalyptus and recycled plastics.
- Burrow: Custom modern furniture.
- Care/of: Personalized vitamins.
- Draper James: Clothing by Reese Witherspoon.
- Helix Sleep: Mattresses.
- Greats: Timeless sneakers.
- Max-Bone: High-end pet supplies.
- Nectar: Mattresses.
- Snowe: Home essentials such as bedding, robes, dinnerware, glasses, candles, and more.
- Tushy: Bidet attachments.
- Winky Lux: Cosmetics.
The full list of participating brands can be found here.



