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Every TikTok viral Tarte product can now be yours. Thanks to the Friends and Family Sale, every single item (even the bestsellers!) is 30% off with free shipping now through July 23 with the promo code FAM30.

Tarte has quickly become a household name due to its social media-friendly products. The Tarte Maracuja Juicy Lip and Cheek Shift took TikTok by storm, with influencers like Alix Earle praising the product. Plus, the brand’s hero product, the Shape Tape Concealer, has over 37.9 million views under the hashtag “#shapetape.” 

You also may have seen Tarte lately on TikTok due to the viral “Trippin’ With Tarte” influencer vacations. The brand takes influencers to luxury destinations (i.e. Turks & Caicos, Dubai and Miami) and shares behind the scenes videos of the experiences. Meredith Duxbury, Anastasia Karanikolaou, Monet McMichael, Ellie Zeiler and more have shared room tours and “get ready with me” videos from these trips.

Want to channel your inner influencer? We rounded up some of our favorite Tarte eyeshadow palettes, lip balms, mascaras and more on sale to shop ASAP while discounts last.

There’s a reason why this product is a bestseller: it effortlessly achieves a natural matte finish while moisturizing dry skin. The formula is smooth and creamy yet won’t cake. Plus, it’s waterproof and crease-proof for up to 12 hours.

This is the full-coverage foundation you’ve been looking for. It blurs pores, fine lines, wrinkles and redness without weighing heavily on your skin. It also comes in 49 shades to suit a variety of skin tones.

Wake up and makeup. Line the inner rim of your eyes with white to instantly awaken your eyes. You can also use the pen to brighten the inner corners of your eyes, brow bone, nose and cupid’s bow. The brand deems it “eight hours of beauty sleep in a pen for the nights you only get four.”

Products with pH-shifting technology are everywhere. This blush looks hot pink but interacts with your body’s natural chemistry for a custom flush. A hyaluronic acid superfood complex leaves the skin looking fresh and plump.

Achieve the appearance of lash extensions without a trip to the salon. This mega-maximizing mascara features a 360° lash extension comb with 296 bristles to separate and coat each lash. The formula is 24-hr flake-free, smudge-proof and sweatproof. It’s also made with shea butter, castor oil and lifting plant waxes to condition and lengthen lashes.

This all-in-one product glosses, colors, hydrates and plumps your lips at the same time—no needles needed! The lip balm is not sticky, as ten superfruits work together to moisturize your pout.

Take your makeup look to the next level with a hint of shadow. This palette features 12 neutral beige, brown and pink shades—some natural enough for everyday wear, others dramatic enough for an evening out.

The dry skin struggle is real. Instead of serum getting your hands all greasy, this maracuja oil comes in a stick to help you achieve firmer, brighter, and smoother skin. 

Your face is about to look snatched. Define your cheekbones with this cream contour formula. A cushion tip allows for easy, precise application. 

If you don’t get freckles after time in the sun, you’re in luck. Paint your own freckles on with Tarte’s waterproof pen, featuring a fiber bristle brush with an angled tip to make DIY freckled skin look realistic.

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