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As an avid reader (and e-reader tester!), I never leave home without an e-reader, and since October, I’ve been throwing the Kindle Colorsoft Signature Edition into my bag more often than any of the other models I’ve tested.

Amazon dropped its first Kindle model with a full color screen in October, and today, you can get it at its lowest price ever during the Amazon Big Spring Sale (which runs through midnight PST on March 31). At 20% off, you’ll snag this first-of-its-kind product for $224.99, down from $279.99.

You might be thinking, that’s still pretty expensive, right? Let me tell you why the Kindle Colorsoft is 100% worth it, especially right now.

The Kindle Colorsoft Signature Edition is essentially a Kindle Paperwhite Signature Edition, just in color. It has the same matte, anti-glare screen, wireless charging capabilities, weeks of battery life (I can count the times I’ve charged mine on one hand), and brightness settings. Right now, the Colorsoft is only $25 more than the Kindle Paperwhite Signature Edition — it just makes sense to spend a little more to open a whole new world of reading.

In the image above, you’ll see two of the ways having a Kindle with a color screen has completely changed and enhanced the experience of using an e-reader. I read a lot of nonfiction about Hollywood, and I’ve found being able to highlight text in multiple (up to four) colors has been so helpful when sorting through them later; I highlight text passages and meaningful quotes in one color, and use another to mark any movie title mentioned in a book so I can go back and make a more cohesive list when I’ve finished the book.

The image on the right is an example of what a comic book or graphic novel page looks like on the Kindle Colorsoft screen. It looks small, considering the screen itself isn’t as big as, say, a tablet, but double tapping on any panel will activate a zoom mode that lets you see the individual panels with more detail. As a Comixology Unlimited subscriber, this is a game changer: I don’t have to travel with my iPad or worry about killing my phone battery if I want to read comics.

To sum all of that up: the Kindle Colorsoft Signature Edition is the Kindle you know and love, but better — and the things that differentiate it from the Paperwhite are the things that make it worth the splurge.

This must-shop deal is available to everyone, but Amazon Prime subscribers will have a new Kindle on their doorstep as soon as tomorrow — a Big Spring Sale miracle if we’ve ever seen one.

The Kindle Colorsoft Signature Edition has a 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.