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It’s no secret that the world is obsessed with the Birkin Bag, but we’re not as obsessed with its price.
We’re looking at more affordable options that serve up the same frenzy while allowing us to diversify our income. Bethenny Frankel is loves the brand JW PEI for cute everyday options and we can see why.
The JW PEI Women’s Lucia Classic Top Handbag screams Birkin with its signature shape and understated clasp, and is a little over $100 — $30,000. We’d call this a win, especially today when Amazon is hosting its Big Spring Sale on fashion deals, kitchen gadgets, vacuum cleaners and more.
But hurry, this sale ends on March 31 and with it your chance to save hundreds of dollars.
Ready to find your favorite JW PEI bag? We found ours, so add to cart before they sell out.
JW PEI Women’s Lucia Classic Top Handbag
Made from high-shine croc-embossed vegan leather, this bag comes in multiple shades to match every style. Inside is an interior pocket that can hold the iPhone 15 Pro Max or smaller versions, not to mention the spacious inside is made to hold everything from keys to books.
If you’re a Prime member, you can get the bag even faster with shipping. Not a Prime member? Sign up today for a 30-day free trial and watch the perks roll in.
More cute bags on sale
The Harlee has a slim silhouette, a softly structured shape and just enough room for your essentials
This bag looks just as good tossed in the car as it does slung over your shoulder at brunch.
This structured vegan leather set, complete with gold-tone hardware and a matching wallet, looks polished and holds everything you need
BIG SPRING SALE BESTSELLERS
The Apple AirTags are less than $75 during the Big Spring Sale (and a 4-pack at that!). Never lose your bag or device again.
Why spend full price on teeth whitening strips? After reviewing Crest, we can attest that these make a difference when used consistently.
Whether you’ve never owned them or need to refresh your old pair, these AirPods are one of Apple’s best deals.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
Why Trust Post Wanted by the New York Post
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from designer launches, sales and dupes to the most-popular and most-underrated purse brands to luxurious silk pajama brands, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
