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Consider Amazon’s Big Spring Sale, on now through March 31, your official permission slip to become a JW PEI bag person overnight.

If the Post Wanted team turned our Slack channel public (trust us, we’re constantly yapping about what to buy), it would just be screenshots of JW PEI bags on repeat — because the brand has surely cracked the code on looking wildly expensive without the terrifying price tag.

And now? Select styles are a cheeky 15% off on Amazon during the Big Spring Sale (that we’re reporting on *live*, by the way), which means it’s time to strike before your coworker shows up with the same tote and beats you to it.

JW PEI Hana Medium Tote Bag

AmazonAmazon

The JW PEI Hana Medium Tote Bag is giving “quiet luxury” in the best way: structured, polished and big enough to carry your entire life without looking bulky.

Victoria McDonnellVictoria McDonnell

It’s the kind of bag that makes you feel like you have your act together, even if your tote is 90% receipts and lip balm. I’m obsessed, loving its expensive look and versatility.

JW PEI Eva Shoulder Bag

AmazonAmazon

The JW PEI Eva Shoulder Bag is effortlessly cool — the kind of piece you grab for coffee runs that somehow turns into a full-day outfit moment. It tucks neatly under your arm and pairs with literally everything, from oversized blazers to sweats.

Meaghan SewardMeaghan Seward

“This bag is perfect for a night out. It fits the essentials: phone, wallet, keys, beauty products,” Meaghan Seward, senior strategist of commerce audience optimization and discovery, shared. “And the soft vegan leather feels and looks chic, plus it’s durable and easy to clean after years of use.”

JW PEI Mini Flap Crossbody

AmazonAmazon

We’re obsessed with this chic mini. Not only is it affordable but it’ll pair well with any outfit — from day to night.

Meaghan SewardMeaghan Seward

“I love the sturdy quality of this foldover flap purse,” Seward noted. “The structure is well-designed and classy, and so well-made you would never know it’s well under $100.”

JW PEI Elise Top Handle Bag

AmazonAmazon

The JW PEI Elise Top Handle Bag feels very Upper East Side, even if your actual commute involves a Dunkin’ stop and a chaotic group chat. It’s structured, Gossip Girl-esque nd comes with a crossbody strap for when you inevitably need both hands.

JW PEI Keyla Top Handle Bag

AmazonAmazon

The JW PEI Keyla Top Handle Bag brings just enough drama with its woven finish, making even your simplest outfit look styled. It’s one of those “Where did you get that” bags. Prepare for those questions accordingly!

JW PEI Yara Shoulder Bag

AmazonAmazon

The JW PEI Yara Shoulder Bag is equal parts practical and polished, with a clean silhouette that works just as well for brunch as it does for date night. This may be an instant add-to-cart order for us.

BIG SPRING SALE BESTSELLERS

The Apple AirTags are less than $75 during the Big Spring Sale (and a 4-pack at that!). Never lose your bag or device again.

$99.00 $64.00
Buy Now

Why spend full price on teeth whitening strips? After reviewing Crest, we can attest that these make a difference when used consistently.

$45.99 $25.99
Buy Now

Whether you’ve never owned them or need to refresh your old pair, these AirPods are one of Apple’s best deals.

$129.00 $99.00
Buy Now

Your Amazon Prime Day FAQs, answered

What is Amazon Prime Day and when is it?

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

How long is Prime Day?

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

What’s new about Prime Day in 2026?

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

  • Today’s Big Deals program: New daily discounts up to 50% off or more
  • New deals dropping as often as every five minutes during the sale
  • Prime members gain access to exclusive travel deals
  • Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
  • Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
  • Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
  • Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card

Do you have to be an Amazon Prime member to shop?

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

Is it worth it?

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

Why Trust Post Wanted by the New York Post

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

Looking for a headline-worthy haul? Keep shopping Post Wanted.

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