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If Santa ditched the sleigh for same-day delivery, we’re pretty sure he’d be shopping the fifth-annual Amazon Holiday Beauty Event.

Think of it as the North Pole’s hottest pop-up, where your wishlist meets your cart and beauty dreams are shipped Prime — fast. With savings of up to 75% off select items, this year’s celebration is more dazzling than a disco-ball highlighter at golden hour.

This is the ultimate beauty blockbuster. Imagine exclusive Amazon-only gift sets from skincare royalty like LANEIGE, Sol de Janeiro and Estée Lauder, rubbing elbows with makeup marvels from Charlotte Tilbury and Armani Beauty. It’s like your vanity table just got cast in a holiday rom-com and everything is glowing.

The week-long event (it began on Oct. 20) is a soiree of sales, but you’ll find up to 45% off hair care from Oct. 22-23.

• 27% off the Dyson Airwrap Origin
• 30% off the Living Proof Full Thickening Mousse
• 35% off the Bed Head Extreme Hold Hard Head Hair Spray
• 29% off the Dyson Supersonic Origin Hair Dryer
• 35% off the SheaMoisture Rosemary & Vegan Collagen Strengthening Scalp & Hair Oil

Oh, and did we mention the 48-hour rotating category flash deals? Blink, and you might miss half-off on everything from luxe fragrances to TikTok-famous grooming gadgets. From one beauty-obsessed reporter to skincare-swatchers everywhere, this event is one that proves Prime Big Deal Days isn’t the only event to look forward to in October (side note: Amazon Beauty team, your nap is waiting).

So get your cart ready, set your alerts, and tell your beauty-obsessed bestie: the Amazon Holiday Beauty Event 2025 is here — it’s time to enter your sleigh ride through self-care.

Get ready for your hair’s comeback tour with the VIRTUE Restorative Treatment Hair Mask. It’s a luxe, nutrient‑packed treatment that swoops in to rescue frazzled strands with Alpha Keratin 60ku and baobab seed oil, delivering shine and bounce without the weighted feel. It’s basically a spa day in a jar, turning limp, dull locks into “hello‑hello‑beautiful” strands in just minutes.

It’s time to turn your hair routine into a red‑carpet moment. The Airwrap Origin whips up curls, waves or sleek smoothness using air (yes, AIR!) instead of extreme heat, so you can rock that didn’t-try-too-hard glam without the damage. Read our full review here.

Crank your hair‑volume dial to eleven with the OGX Thick & Full + Biotin & Collagen Shampoo. Infused with Vitamin B7 and collagen, this nutrient‑rich cocktail is all about delivering 72+ hours of body and bounce, while tossing out sulfates, parabens and microplastics like yesterday’s lather.

Get ready to meet the blow‑dry crème of your dreams: the Nexxus Blow Dry Frizz Control Cream. It offers 450-degree heat protection and a 72‑hour humidity shield to banish frizz like it’s last season’s wardrobe.

Meet your new hair‑day superhero: the Dyson Supersonic Origin Hair Dryer. It’s blazing fast, ultra‑smart and built to protect your locks from heat’s dastardly damage. With its whisper‑quiet motor, supersonic airflow and built‑in temp control, it’s pure luxury — and it’s one of the best deals.

This might just be the secret weapon your fine hair’s been whispering for. The Living Proof Full Thickening Mousse has a feather‑light foam that throws a party of volume at your roots and leaves strands seriously bouncy, not crispy. Hello, standout hair mousse.

Meet your scalp’s new BFF: the SheaMoisture Rosemary & Vegan Collagen Strengthening Scalp & Hair Oil, a zesty mix of rosemary and water mint that swoops in like a self-care night for your scalp, then powers up your strands to resist breakage and show off length.

Say hello to the amika Hydro Rush Intense Moisture Conditioner — your hair’s ultimate hydration hero from one of my favorite brands. Packed with hyaluronic acid and coconut water, it drenches your strands with moisture for up to 72 hours, leaving them soft, shiny, and ready to steal the spotlight.

The IGK Good Behavior Spirulina Protein Smoothing Spray is your hair’s VIP pass to sleek, frizz-free glamour. Infused with spirulina protein and activated by heat, it delivers salon-quality smoothness and shine without the formaldehyde. Not to mention, it’s one of the best heat protectants to use on dry, second-day hair.

The T3 SinglePass Curling Iron is your ticket to effortlessly chic curls that last all day, thanks to its SinglePass technology and custom-blend ceramic barrel. With 9 precise heat settings and a sleek, lightweight design, this tool glides through hair like a dream, and it’s my favorite for delivering bouncy, frizz-free curls without the hassle.

Bed Head Hard Head Hairspray is the ultimate weapon in your styling arsenal, delivering an extreme hold that keeps your hair in place from dawn till dusk. Crafted with salon-grade fixatives and a vibrant apple fragrance, it locks in your look with a glossy finish and a grip so strong, even a downpour won’t budge your style.

Don’t skip the Charlotte Tilbury Beauty Light Wand. Easy for a flushed bronze to contour and define, this high-end product doesn’t come with *too* much of a high-end price tag right now.

L’Oréal Paris True Match Lumi Glotion is a versatile illuminating moisturizer that enhances your natural radiance with a subtle shimmer and a lightweight, hydrating formula. Infused with glycerin and shea butter, it can be used alone, layered under makeup or applied as a highlighter to achieve a luminous, sun-kissed glow.

After trying the Pacifica Sunny Glow Bronzing Drops, there’s a splitting resemblance to a high-end version you may or may not have seen before (perhaps a zoo animal…with a trunk). Infused with vitamin C to help brighten, these soft-to-the-skin drops are a hydrant for dry skin and a beautifier for the whole day.

Meet one of my favorite eyeshadow palettes: the Anastasia Beverly Hills Soft Glam Eyeshadow Palette. This is one of the best deals I’ve seen this 14-shader on, so you better swipe it (and swipe it on your lids, too!) for 40% off.

If you’re looking for the easiest pop of shimmer to swipe on when you’re in a hurry to work or to a weekend event, the Julep Eyeshadow 101 Waterproof Eyeshadow Stick is what I swear by — in any shade. My advice? For less than $15, pick up more than one.

Say goodbye to stubborn makeup and hello to fresh, glowing skin with Garnier SkinActive Micellar Cleansing Water (aka, the magical potion that cleanses, tones, and refreshes in one swipe). It’s like a spa day for your face, minus the fuss and the rinse.

Unleash your inner Tuscan goddess with the Laura Geller Baked Tuscan Dreams Starter Kit Palette — a sun-kissed collection of six silky eyeshadows, a blush, bronzer and two highlighters that blend like a dream. Whether you’re a makeup newbie or a seasoned pro, this all-in-one palette delivers effortless, radiant looks that last from dawn to dolce vita.

Glow up like you just stepped out of a sunlit spa with Milk Makeup’s Bionic Glow Liquid Illuminator, which is your skin’s new best friend for a dewy, lit-from-within finish. Packed with hydrating snow and reishi mushrooms, hyaluronic acid and vegan collagen, this weightless, 90% natural formula blends seamlessly for a subtle, radiant glow that’s never glittery.

Bioderma Hydrabio H2O Micellar Water is your skin’s new best friend that gently sweeps away makeup and impurities while quenching thirsty skin with a boost of hydration. With its no-rinse formula and soothing, non-irritating action, it’s like a refreshing splash of water for your face — without the splash!

Looks great, feels like butter. Get ready to glow with NYX’s Buttermelt Glaze Soft Glow Tint SPF 30, your ticket to a dewy, “glazed donut” finish that lasts up to 12 hours. It’s infused with nourishing shea butter, mango butter and niacinamide (a dreamy trifecta), making it lightweight and non-greasy.

For less than $15, how can you go wrong? The Revlon ColorStay Liquid Foundation is a heaven-sent base for oily and combination skin (no shine here) and is one of the hidden gems that’s ultra-discounted during the Amazon Holiday Beauty Event.

The Original MakeUp Eraser PRO is a best-selling solution to ridding the day of all your foundation and eye makeup. It’s alcohol- and fragrance-free, too, making it a dreamboat for more reactive skin types.

It’s time to stock up on your makeup brushes, with the Real Techniques Vivid Escape Bright Eyes Concealer Set one to surely grab. For less than $10, it’s a great value, and who doesn’t love a standard concealer brush, two under-eye puffs and a full-blown sponge?

The Almay Multi-Benefit Mascara delivers four lash-enhancing benefits in one: it volumizes, lengthens, defines and conditions lashes. Infused with keratin, this hypoallergenic and fragrance-free formula is ophthalmologist-tested, making it suitable for sensitive eyes and contact lens wearers.

The Maybelline Instant Age Rewind Eraser is a multi-use concealer that effectively diminishes the appearance of dark circles and fine lines, providing a radiant and refreshed under-eye area. It offers up to 12 hours of coverage as well, blending seamlessly without settling into wrinkles.

It’s time for some Korean makeup. The TIRTIR Mask Fit Red Cushion Foundation is compact, never cake-y, and ultra-simple to apply. With an included powder puff, this less-than-$25 is alluring to pretty much everyone on the Post Wanted team.

The ELROEL Blanc Cover Cream Stick V is a Korean color-changing foundation that transforms from a white cream to a tone-matching base upon application, offering medium to full coverage with a dewy finish. Its formula contains 45,000 ppm French collagen and 20,000 ppm Volufiline, it provides up to 50 hours of hydration, SPF 50+ PA+++, and includes a dual-ended design with a detachable brush for seamless application. A winner.

The Maybelline New York Lash Sensational Sky High Mascara is one of the best drugstore mascaras you’ll find. While it wasn’t expensive to begin with, now’s the perfect time to stock up.

The Keys Soulcare Let Me Glow Illuminating Serum & Makeup Primer is your lit-from-within base, boasting a vegan formulation that’s chock-full of niacinamide. It glides on like a dream and is encased in the most elegant packaging.

Want to add some flush to your cheeks? The Keys Soulcare Sheer Flush Cheek Tint is your less-than-$25 answer to natural-looking radiance, offered in a multitude of shades to best match your undertone.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.