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As a full-time beauty product tester, there are a lot of products that live in my bathroom. They’re clustered together like they’re at a sorority party, but there are a select few I constantly *rush* to — pun totally intended, BTW.

If you’re looking for a hair mask that can nourish, hydrate and restore your locks to their natural shine and softness, the amika Soulfood Nourishing Mask is apt for the job. It’s a luxurious, effective treatment that promises to leave your hair feeling revitalized and full of life. And the best part? It’s now on sale for 25% off on Amazon, thanks to its Big Spring Sale.

I’ve reviewed practically all of amika, and its Soulfood Nourishing Mask is one of my most loved favorites. It’s a deeply hydrating and repairing treatment designed to revitalize dry, damaged, and over-processed hair.

Enriched with essential vitamins, antioxidants, and plant-based oils, the Soulfood Nourishing Mask works to restore moisture, smoothness and boost shine. The result is giving my hair the nourishment it craves, and it offers a lovely bounce that’ll have you skipping the salon.

Whether you have curly, straight, wavy or color-treated hair, this mask is suitable for all hair types and textures.

This hair mask includes jojoba oil, which I love for my hair. This ingredient replenishes the scalp and hair, providing deep moisture to my locks without weighing it down. It enhances softness, shine and overall hair health, too.

You’ll also find amika’s proprietary sea buckthorn oil blend, a powerhouse of antioxidants, fatty acids and vitamins A, C and E. It helps restore vibrancy in my hair and reduce frizz, leaving my hair feeling silky smooth and soft to the touch.

To soothe and moisturize, this hair mask also contains aloe vera and coconut oil in its ingredient list.

Using the mask is simple and quick as well. Here’s how I use it:

Your hair will instantly feel softer and more hydrated, and with continued use, you’ll notice healthier, shinier, more manageable hair over time.

It’s safe to say that the amika Soulfood Nourishing Mask is a must-have for anyone looking to restore moisture and vitality to their hair. With the Big Spring Sale, there’s no better time to pick it up, either.

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.