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It’s official: the beauty world is buzzing, and for good reason. The Nordstrom Anniversary Sale is live to the public now — running through August 3 — and it’s bringing major markdowns on brand-new, luxe beauty items (not just leftovers).

One of its top beauty exclusives? The Bobbi Brown Easy Neutrals Eyeshadow Palette & Eyeliner Set, valued at $139, now rings in at just $69. That’s a 50% slash on modern, flattering neutrals— hello, yes please!

Color me obsessed: I vividly remember the days of heading to the Nordstrom counter with my mom to pick up some Bobbi Brown goodies. I would swatch and stare — amazed at how a pigmented circle would transition so beautifully onto my lids. Now, this 50% off deal is like a nostalgic blessing to my Anniversary Sale shopping soiree.

This compact duo nails everything you need for a polished eye look in one sleek little package. Inside sits a four‑shade neutral palette (think: soft matte taupes and buttery shimmering browns), plus a rich, velvety eyeliner to define and impress. It’s like Bobbi Brown tossed in all her signature know‑how, built it into a travel‑friendly compact, and then Nordstrom made it irresistible by halving the price.

Shop soon: the Anniversary Sale ends on August 3.

Whether you’re a subtle beauty minimalist or a full‑on glam queen, this kit is magnetic. The palette delivers everyday elegance, while the eyeliner adds that polished edge. One swipe of shimmer, a flick of liner, and you’re red‑carpet ready — or café‑run chic.

Versatility like this typically commands boutique prices, but Nordstrom dropped it far below premium at just $69. Even better? It comes with an eyeliner, originally priced at $36. In other words, this duo is a pure steal.

Here’s the kicker: this is a brand‑new fall release—not a clearance throwout. The Nordstrom Anniversary Sale exclusively includes pre‑season launches, folding fall’s upcoming trends into this summer pop‑up event. That means you’re not behind the curve; you’re ahead of it, scoring tomorrow’s aesthetics today.

But heads‑up: these are disappearing fast. Beauty bundles in this event routinely drop off shelves. By the time general public access opened (July 12), Nordstrom noted “Beauty Exclusives” like this palette‑liner combo are moving quickly. If you’ve been patiently (or impatiently) watching this beauty cart, now’s your moment.

Let’s cut to the quick: $139 value for $69? That’s cosmic value in the beauty universe. You’re essentially getting a premium day-to-night palette and long‑wear liner for the price of brunch and lattes. Not to mention, I’ve been a longtime user of Bobbi Brown since middle school. Ahem, that’s 10+ years, and her eye products are some of my favorites for a wearable yet captivating beauty look.

So, what are you waiting for? Whether it’s a gift for your brighter-than-ever summer glow or a treat‑yourself moment, this set is dripping with that “I‑totally‑plan‑to‑be‑flawless” energy. If your makeup bag needs a reliable multitasker that scratches both beauty and value itches, this is it.

This year’s annual sale runs online and in-person beginning with early access on Tuesday, July 8 for Nordy Club members, and will be available to the general public Saturday, July 12 through Sunday, August 3.

Nordy Club members should check their status, as they may be able to access the sale early, based on the tiers below:

Nordstrom’s Anniversary Sale is a great time to score major discounts on luxury labels, baby gear, beauty sets and much more. This event has something for everyone: keep an eye out for some of our favorite brands like Kiehl’s, Le Creuset, Nuna and Hunter. This year’s sale will see 65 new brand names featured in the catalog, including Rothy’s, G.H. Bass, Alice + Olivia, Florence by Mills, WonderFold and many more.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.