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Some beauty deals come and go without much fuss. But then there are the good ones — the ones that make you pause mid-scroll, lean in a little and mutter something like, “Oh, now that’s a steal.”

Today is one of those days, because (1) it’s Amazon Prime Day and (2) the Kiehl’s Since 1851 Ultra Facial Cleanser is 35% off. And it’s today only. Consider this your gentle but enthusiastic nudge to grab a tube (or three) while the price is deliciously low.

This isn’t some flashy, influencer-hyped new release that’s all packaging and no punch. No, this is the quiet achiever of your skincare lineup: the cleanser that never lets you down, never dries you out and never throws a temper tantrum when paired with your other products. It’s the pure definition of “timeless classic,” and one that appeals to anyone, any gender, any age.

Let’s break this formula down. The texture? Creamy and soft, with just the right amount of lather. It doesn’t foam up like a car wash, but it doesn’t disappear into nothing either; it’s that perfect in-between. The feeling after you rinse is clean, but not tight. Your skin doesn’t squeak, and your moisture barrier doesn’t weep. It’s just…calm, which is a luxury in and of itself.

Prime Day began on July 8 and will run through July 11, but this deal is only available *today*.

The ingredients list reads like a greatest hits album of gentle skincare staples. Squalane, that featherlight hydrator we all know and love, makes an appearance. Avocado oil keeps things soft and smooth. And, glycerin brings that lovely hydration. So, there are no acids to fear, no mystery “botanical blend #97” to decode. It’s honest-to-goodness skincare, not sorcery.

And, the best part? This stuff works for everyone, truly. Whether your skin is dry as a desert, slicker than a fry basket or wildly indecisive depending on the day, this cleanser finds a way to fit in. It’s the kind of product you end up recommending to your boyfriend, your mom, your roommate and your dentist. It doesn’t discriminate. All it does is get the job done.

So, why is 35% off a big deal? Because Kiehl’s rarely goes on sale. I’m talking about a legacy brand that knows its worth. If you’ve been dabbling in skincare, this is your low-risk, high-reward entry point. If you’re already deep in the game, you probably know the value of a dependable cleanser that doesn’t mess with the rest of your routine.

It’s that first step that actually matters, the Prime Day beauty deal that’s truly worth it and the foundation for everything else. And in this case, it happens to come in a tidy, white tube that lasts forever and costs less than a couple lattes today.

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27at 3 a.m. ET.

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best sheet masks on the market, and a rinse-and-repeat review of the best shampoos for all hair types and budgets. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.