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Think pink. And no, it doesn’t need to be October to do so.

Although many associate breast cancer awareness happen in the month of October, for active and shape-wear brand Yummie, Breast Cancer Awareness Week happens every month, with this month’s BCA week happening from March 22 through March 28.

To support the cause, Yummie is donating 10% of bra sale proceeds to Keep a Breast Foundation and The Breasties. As another incentive to lift up the cause, they will also offer up to 50% off bras during the week, as well as other deals like 30% off pink-hued products and a 25% savings on the new spring arrivals collection.

While we encourage you to go through your intimates drawer now and get in on these deals, Yummie will be spreading the love for the next few months as well, releasing new deals on April 19 through April 25 and again on May 17 through May 23.

More items will be added to the collection on March 25 and other deals will drop throughout the week, so we suggest shopping the sale now and again later in the week — two shopping sprees are better than one, anyway.

There’s nothing better than a supportive bra at a budget price.

In honor of Breast Cancer Awareness Week, the new nylon bra is on sale for just $19, which is half-off the original price. This is the nylon version of the bestselling Tanya style, which features removable pads and wire-free cups, with the added bonus of smoothing fabric on the back and sides so you look seamless under even tight-fitting tops.

Comfortable, convertible and gives money back to cancer research.

The convertible unlined bralette gives you the support you need without the discomfort or wearing underwire all day long. The scoop neck style is perfect to wear under most tops, even low-cut ones — and besides, it’s even cuter when the dusty rose cover peeks out from your tee-shirt a bit anyway. The white color is also on sale and they are sold in sizes S/M, M/L and L/XL with ample stretch.

Say bye-bye to panty lines and hello to cute pink panties instead.

The seamless shaping thong does just that, as it both smooths lines and is invisible under clothing as well as shapes your booty and tummy to look their very best. They have level 2 light compression so you won’t feel constrained, but the wide two-ply waistband does the trick at holding you in. The sale panties come in a variety of colors, including three tones of pink for the occasion.