
Lisa Fickenscher
NypLisaFickenscher@RoundtableIO
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Lisa Fickenscher is a retail reporter at the New York Post. Lisa was previously an editor and reporter at Crain’s New York Business, Family Money, Money and American Banker. Lisa lived in Germany for a year as a student at Guilford College where she studied English and German Lisa lives in the Hudson Valley where she kayaks, hikes and spoils Cody, her Corgi/Lab mix.Joined at Jul 13, 2026Published
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NFL, Cowboys legend Troy Aikman starting health-‘conscious’ beer brand, Eight

NypLisaFickenscherJan 4, 2022

Magic Johnson joins board of Fanatics
NypLisaFickenscherOct 8, 2021

Tom Brady’s fan merch sales hit records ahead of Super Bowl 2021
NypLisaFickenscherFeb 2, 2021

NBA’s Steph Curry to create new brand with Under Armour
NypLisaFickenscherDec 1, 2020

Chinese company offers $5.2B for Louisville Slugger owner
NypLisaFickenscherDec 10, 2018

NFL Experience in Times Square will stay open for free
NypLisaFickenscherNov 22, 2018

NFL rookies spark huge increase in jersey sales
NypLisaFickenscherSep 27, 2018

NFL Experience in Times Square will close at the end of the month
NypLisaFickenscherSep 20, 2018

Analyst says Nike’s Kaepernick ad is boosting sales
NypLisaFickenscherSep 14, 2018

Why Naomi Osaka is likely to become a branding sensation
NypLisaFickenscherSep 12, 2018

Nike stock gains back all losses after controversial Kaepernick ad
NypLisaFickenscherSep 11, 2018

Papa John’s founder to employees: ‘I miss you’
NypLisaFickenscherAug 22, 2018

MLB teams quietly resume partnerships with Papa John’s
NypLisaFickenscherAug 13, 2018

Golf equipment sales see 8 percent uptick
NypLisaFickenscherAug 10, 2018

Papa John’s stock plunges as chain cuts pizza prices
NypLisaFickenscherMay 10, 2018

Fanatics inks autograph deal with Giancarlo Stanton
NypLisaFickenscherFeb 28, 2018

NFL players will try working retail at the NBA store
NypLisaFickenscherFeb 26, 2018

‘Papa John’ abruptly out after blasting NFL leadership
NypLisaFickenscherDec 22, 2017

Under Armour fires footwear exec as Steph Curry shoes stumble
NypLisaFickenscherNov 22, 2017

Kevin Durant bashes Under Armour, sends stock crashing
NypLisaFickenscherAug 30, 2017

