CLEVELAND — A deli owner in Cleveland joined the city in celebrating LeBron James’ failure by naming his meaty sandwich after the man who did the most to deny the Heat superstar his first NBA championship, TMZ reported Tuesday.

Cleveland’s beef with King James over his ugly exit from the Cavaliers to Miami last summer reignited Sunday night when the Dallas Mavericks claimed the NBA crown by wrapping up the 2011 series in Game 6.

Earl Stein, who co-owns Corky and Lenny’s deli, said he was quick to dedicate the $10.50 meat feast whose name once paid tribute to James to the newly-crowned finals MVP.

It meant what could previously be ordered as the “King Size Corned Beef Sandwich” was now “The Dirk Nowitzki Corned Beef Sandwich.“