Dickie V gives @AshleyJudd a good luck smooch prior to @KentuckyMBB 's game with the Hogs. #SECMBB#AllKentucky#bbnpic.twitter.com/CLs6ustCaj

— UK Photo (@UKphotogs) March 15, 2015

It’s all in the kiss.

Before undefeated Kentucky took on Arkansas in the SEC Championship on Sunday, veteran ESPN broadcaster Dick Vitale decided to give Kentucky superfan Ashley Judd a sweet smooch. But instead of planting a peck on the “Insurgent” star’s cheek, the two ended up locking lips.

Judd, naturally, was a good sport about it, tweeting she and Vitale were simply feeling the “crazy joy” of March Madness.

I think both @DickieV & I are feeling the crazy joy of @marchmadness & the greatness of this KY team. https://t.co/QrTy6GPWin

— ashley judd (@AshleyJudd) March 15, 2015

While it’s unclear if Vitale’s wife, Lorraine, has accepted his apology, after he jokingly begged for her forgiveness during ESPN’s selection show, the Twitterverse may need a bit more time to digest “the kiss.”

I don't ever need to see the picture of Ashley Judd smooching Dick Vitale again. Yikes.

— Amy Lawrence (@ALawRadio) March 16, 2015

Cannot tell if Dick Vitale is kissing Ashley Judd or if Ashley Judd is resuscitating Dick Vitale. #ncaapic.twitter.com/xBzcI3MAR7

— nascarcasm (@nascarcasm) March 16, 2015

The photo of Dick Vitale kissing Ashley Judd is going to haunt my dreams forever.

— @patricksouthern.bsky.social (@patricksouthern) March 15, 2015

Dear ESPN, please stop replaying the Ashley Judd/Dick Vitale kiss. My breakfast is at stake.

— Jim Young (@PreciselyJim) March 16, 2015