Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods shop Modell’s.

The line is the latest image-restoration move for Vick, who spent 18 months in federal prison on dogfighting charges and was released in 2009. He has since been re-signed with Nike and married longtime fiancie Kijafa Frink earlier this summer.

The line includes technical athletic clothing such as T-shirts. Part of the proceeds will go to the Boys and Girls Club of Philadelphia.

It was developed in a licensing partnership with celebrity clothing-line mogul Ruby Azrak and former ICM talent agent Brian Sher.