FORDE’S MEMO OF THE WEEK
To: Ed Bradley
From: Mike Forde
Re: Fist Bump
CC: Stuart Scott
Dear Ed:
You are a respected newsman on a respected show. 60 Minutes has always been about integrity and honesty.
While not overtly subjective, your interview with Tiger Woods featured something a tad questionable. The fist bump.
After Woods demonstrated his impressive talent for bouncing a golf ball on a sand wedge and then hitting it in mid-air, you laughed hysterically (it wasn’t that funny) and gave Woods a fist pound that is normally reserved for the third-base coach during a player’s home-run trot – not an interviewer to his interviewee. There’s a reason viewers find Stuart Scott so objectionable.
Now, we’re not saying you can’t appear personable and friendly, but how can the audience take you as objective when it looks like you’re hanging out with your best bud?
Your trademark is a lone earring, something that promotes you as hip and young compared to some of your colleagues at 60 Minutes. We dig it, but we also ask that you stop there. No need to act “street” and hand out fist bumps to your interview subjects.


