The photo that rocked Australia last week is back in focus — this time in the form of a T-shirt that’s been banned on intellectual property grounds, according to an online retailer hoping to cash in on the iconic image of Australian Rules Football star Tayla Harris.
Online clothing retailer League Tees claims the Australian Football League has demanded it remove its $29 “Stand With Tayla” T-shirt from its website because the item — which features an image of Harris that kicked off a litany of sexist and misogynistic comments once posted online by a broadcaster — breaches the league’s intellectual property rights, according to a statement on its website.
“This design on this product is our own original artwork and we deny that this design in any way infringes any of the AFL’s intellectual property, or other, rights,” owner Anthony Costa wrote. “Because we are financially unable to defend this matter in court, we have decided to withdraw this product from sale.”
The shirts, which were no longer available as of early Wednesday, feature Harris in red, white and blue hues similar to the NBA’s logo, recreating the photo of her that went viral after Australian television network 7AFL removed the image due to abusive and “reprehensible” comments.
The company in question does not own or have rights to the image they have reproduced nor did they seek permission from the AFL or Tayla to use it to produce retail items.
Tayla HarrisAFL Media/Getty ImagesHarris, a 21-year-old forward for the Carlton Blues, later posted the image on her private Twitter in defiance of the trolls and the station, which said it took down the image due to the “inappropriate and offensive” comments it received, prompting an immediate backlash online, where some social media users said the photo wasn’t the issue.
“Here’s a pic of me at work,” Harris tweeted. “Think about this before your derogatory comments, animals.”
“Tayla Harris is the centerpiece of one of the most iconic sporting images in the AFLW’s short history,” the league said in a statement to The Post on Wednesday. “She was subject to unwarranted online abuse and the community rallied behind her.
“The AFL is working with Tayla to assist her in releasing an official t-shirt design featuring the image of her with proceeds going to a charity of Tayla’s choice.”
Proceeds of the T-shirt sales — just over $1,000 — were donated to the Australian Literacy and Numeracy Foundation, according to League Tees. The company had planned to offer its “Tayla tees” in children’s sizes prior to receiving the legal threat from AFL officials.
“We deny each and every allegation contained in your letter,” the company wrote in a response to the AFL that was posted on its website. “You have alleged that our conduct will mislead and deceive consumers into believing that there is some connection or sponsorship by the AFL of the goods and services provided by League Tees.”
Costa, meanwhile, insists his T-shirt is “substantially different” from the original image, which was captured by AFL photographer Michael Wilson.
“The designs, logos and artwork featured on our products are all original designs created in house,” the company’s response to the AFL continued. “We deny that our original designs will be considered to be substantial reproduction of any work in which you hold rights.”
Costa told the Australian Broadcasting Corporation that he used Wilson’s photo as the basis for a sketch that ultimately landed on a T-shirt.
“I pulled an all-nighter — it took me about eight hours to get it right,” Costa said. “I don’t feel I’ve done anything wrong … we haven’t breached the AFL’s IP. It’s a substantially original image.”
ABC reports that Tanya Hosch, AFL’s general manager of inclusion and social policy, has told a radio station that Harris intends to use the image of herself to raise money for domestic violence victims.
“Tayla Harris is already in negotiations with the club to have some merchandise put together herself and intends for all of that to go to charity also,” Hosch told 3AW. “We just want Tayla to have the opportunity to pursue that in negotiation with her club and, as I understand it, her intention is to make sure that the money raised goes to Our Watch.”




