Tiger keeps tumbling in the polls. No, he’s not running for office. But everyday people’s opinions of him matter — a lot — to his sponsors. In just one week, Woods fell a staggering 18 points to a new low of 38 percent of peope (read: consumers) having a “favorable” opinion of him. Ouch.

Such low numbers put lucrative endorsement deals in limbo. Check out the full story here.