Macellum Advisors and Barington Capital, which hold a 2 percent stake in the retailer, are agitating for two new directors at the Secaucus, N.J.-based company.
“The emphasis on higher-priced items at the stores has not been well received by customers,” the companies said in a 62-page report released this week.
Children’s Place holds its annual meeting on May 22.
The activist shareholders are also targeting Chief Executive Jane Elfers, whom they describe as overpaid, receiving a total of $42.6 million from 2011 to 2014.
Elfers joined the company five years ago after previously heading up Lord & Taylor.
During her tenure, Children’s Place’s stock price, which fell 1.5 percent Wednesday, to $60.90, significantly underperformed its peers and the market as a whole, according to the activists’ report.
“We see no reason why Ms. Elfers should be so richly rewarded while [Children’s] performed significantly worse than [archrival] Carter’s,” the report said.
Michael Casey, Carter’s chairman and chief executive, was paid $30 million from 2011 to 2014.
Management, though, said the stock hit an eight-year closing high, at $64.19 on March 31, in a vigorous defense of the company and Elfers’ performance.
The report is “replete with factual inaccuracies and ill-informed conclusions,” said a spokesman for the company.
The company sent shareholders proxy cards nominating its three directors.
Macellum and Barington are pitching Robert Mettler, a retail veteran, and Seth Johnson, who sits on numerous boards.
Children’s Place’s board rejected the nominees without meeting them, the activists said.



