Apple is nearing a deal with Time Warner Cable to give subscribers of the cable service access to channels via Apple TV, people with knowledge of the negotiations said.

The companies plan to announce an agreement within a few months, said the people, who asked not to be identified.

The iPhone maker is also hiring Pete Distad from online-video service Hulu, where he was senior VP in charge of marketing and distribution, to help Apple in negotiations with media and cable companies, two sources said.