Bud Light has become so unpopular at a Buffalo, NY, bar that it was completely removed as the Dylan Mulvaney fiasco continues to haunt the Anheuser-Busch brand.
Daniel M. Keem, a YouTube personality and podcaster, posted video on social media showing his local bar doing away with the brand that has long held the title of the nation’s most popular beer.
“My local bar finally gave up & is removing Bud Light completely from the bar permanently,” Keem wrote in the caption of the post that he uploaded to the X social media platform formerly known as Twitter.
In the video, a local bartender is seen removing the Bud Light handle from the beer tap and replacing it with a handle that bears the logo of Miller Lite.
Miller Lite is a beer brand owned by Anheuser-Busch rival Molson Coors.
“So, Bud Light is so boycotted that it’s being removed [and replaced] with Miller,” Keem said in the clip.
“It’s being removed from my local bar. Holy s–t. That’s crazy.”
Keem is then heard asking the bartender: “Really, nobody’s ordering Bud anymore?”
“No,” replied the bartender.
The viral clip was viewed more than 8.5 million times as of Friday morning.
A Buffalo, NY, bar removed Bud Light from its premises. Twitter/@KEEMSTAR
Viral video shows a bartender replacing Bud Light with Miller Lite. Twitter/@KEEMSTARIt generated positive reactions on X, with one user commenting: “Good move.”
“Miller Lite is better anyway,” another X user wrote.
“Go woke go broke,” another social media poster commented.
Keem’s video is anecdotal confirmation of sales figures that show consumers have been shunning Bud Light en masse since early April, when Mulvaney, a transgender social media influencer, began touting the beer on her social media pages.
The local bartender confirmed that the business was doing away with Bud Light. Twitter/@KEEMSTARBud Light saw sales fall 26.1% for the week that ended July 15 — a steeper decline than the 23.6% drop during the week of the Fourth of July holiday.
The Anheuser-Busch brand has been losing market share to rivals such as Modelo Especial, Coors Light and Yuengling.
Bud Light has seen sales plummet since transgender social media influencer Dylan Mulvaney began touting the brand on her social media pages. InstagramAnheuser-Busch told the Wall Street Journal on Wednesday that it was laying off nearly 400 workers at its corporate offices across the country.
The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company told the Journal.
The restructuring will eliminate corporate and marketing roles at major US offices, including in St. Louis, New York and Los Angeles.
Anheuser-Busch CEO Brendan Whitworth added in the written statement: “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
