Burger King will expand its new crispy chicken sandwich nationally across the United States on June 3, the Restaurant Brands International chain said on Wednesday.
The “Ch’King” sandwich builds on a craze that began to sweep the nation in late 2019 after the fried chicken chain Popeyes, also owned by Restaurant Brands International, started selling its first-ever sandwich.
Burger King began testing the new product in September, before rolling it out to some additional locations.
Like McDonald’s, Burger King’s new sandwich will come in three versions: regular, spicy or deluxe.
But unlike any other major US fast-food burger chain, Burger King’s filets are breaded by hand in stores.
The Popeyes chicken sandwich that kicked off the fast-food chicken wars. (Tamara Beckwith/NY Post) Tamara Beckwith/NY POSTThe suggested price will be $3.99 to $4.99 depending on region, Chief Marketing Officer Ellie Doty told Reuters.
That is somewhat higher than previous launches of similar sandwiches from competitors.
