It may not be the way the cupcake crumbles.

Crumbs Bake Shop stock is soaring nearly 1,500 percent in mid-day trading Thursday on reports of a rescue plan spearheaded by Marcus Lemonis.

Lemonis, best known for CNBC reality show “The Profit,” is also the chairman and chief executive of Camping World and Good Sam Enterprises.

CNBC initially reported that Lemonis may lean on loan broker for distressed-debt specialist Fischer Enterprises, which two years ago bought ice-cream maker Dippin’ Dots out of bankruptcy, for financing.

New York-based Crumbs said on Monday that it was closing all of its stores, which numbered 65 in 12 states at the end of its most recent quarter.

Nasdaq had suspended trading in Crumbs shares a week earlier, claiming the cupcake maker fell short of the exchange’s minimum stockholders equity requirement of $2.5 million.