Activist investor Dan Loeb is closer to getting in the Soup.
Proxy advisory service Institutional Shareholder Services endorsed all five of Loeb’s candidates to the 12-person Campbell Soup board, according to a report released late Wednesday.
Loeb’s Third Point has been waging an uphill proxy battle as roughly 41 percent of Campbell’s shares are held by descendants of condensed-soup inventor John Dorrance and are pledged against the activist.
But in its report, ISS noted that Campbell has underperformed peers in part due to a “lack of focus on the company’s core business.”
Third Point’s “slate seems well-qualified to contribute to the company’s turnaround by providing relevant industry expertise, fresh ideas, and a greater sense of urgency,” ISS said.
Proxy firm recommendations are closely watched but not always followed by institutional investors like Vanguard and Blackrock who have a combined 11.7 percent stake in Campbell.
Third Point has a 7 percent stake and has partnered with Dorrance descendant George Strawbridge who has a 2.8 percent stake in the company.
Loeb initially wanted to overhaul the board but heeled when investors told him they favored continuity. ISS also rarely recommends a full slate of dissident candidates.
Campbell said in a statement that it “strongly” disagrees with ISS’s conclusion, staying that adding a Third Point employee to its board is “not in shareholders’ best interests.”
Campbell’s shareholder meeting is scheduled for Nov. 29.



