Demand Media, the developer of applications for social-media websites, plans to raise as much as $125 million in an initial public offering, according to a Securities and Exchange Commission filing.

The Santa Monica, Calif.-based company didn’t give a price range or expected date in the filing for the sale, which will be led by Goldman Sachs and Morgan Stanley.

The creator of content for sites on topics from fitness to travel was founded in 2006 with backing from Goldman Sachs, Oak Investment Partners in Palo Alto, Calif., and Spectrum Equity Investors in Menlo Park, Calif.

Demand Media hasn’t posted a profit since its inception, the prospectus showed.