Tesla is on track to start production on its new Model 3 car this July — but don’t expect a hard sell from Chief Executive Elon Musk.

“We anti-sell the Model 3,” Musk said on a conference call with analysts on Wednesday.

Musk has been trying to dispel the idea that the Model 3 — the $35,000 car for the masses — is merely the latest iteration of the $75,000 Model S.

“Is there a point when you move from anti-selling to selling?” one analyst asked.

“Maybe later this year,” Musk responded.

Tesla shares gained nearly 45 percent this year — much to the ire of short-sellers like Greenlight Capital’s David Einhorn, who said early Wednesday that investors are “hypnotized” by Musk.

Tesla first quarter revenue came in at $2.7 billion, beating estimates — but Einhorn and the other shorts got a break when the electric-car maker reported a wider-than-expected loss of $1.33 a share.

Wall Street was expecting 82 cents.

Tesla shares fell 2.6 percent on Wednesday, to $310.77 — and lost another 2.5 percent in after-hours trades.