Goldman Sachs raised Twitter’s price target to $65 from $46 and maintained a buy rating, saying it expected that acceleration in the pace of the microblogger’s product innovation to have a significant impact on inventory availability and monetization.

“While Twitter’s ad products remain early stage, innovations around retargeting, keyword targeting, and broad match targeting in Q4 should drive incremental monetization improvements,” analysts wrote in a research note.

This article originally appeared on MarketWatch.com.