Goldman Sachs is trying to tap into America’s reality television craze to pitch its new consumer loans.

The investment bank has partnered with JoJo Fletcher, who gained fame on “The Bachelorette” and will now market the firm’s home renovation loans, the company announced last week.

Fletcher was a real estate developer before she gained fame on the ABC show.

Fletcher will represent the bank’s consumer lending business, Marcus, in a series of promotions ranging from nearly two dozen appearances on local US television stations to posts on her Facebook and Instagram feeds, where she has more than 2 million followers.