Let’s go to the video.

JPMorgan initiated coverage of the wearable camera maker with an overweight rating. At least five banks have started coverage of the stock in recent days.

Analysts, led by Paul Coster, gave the stock a price target of $51, writing that GoPro is “a profitable, fast-growth CE company, addressing a large market as the category-defining brand in professional-quality action cameras at consumer prices.”

The overall mean rating for the banks beginning coverage was overweight, with a price target of $44.83. The stock is trading at $42 in morning action.