HBO revealed that its broadband-only service HBO Now has drawn 800,000 subscribers since its launch in April. It has a way to go before it reaches its aim of serving around half of the 10 million or so folks who are going without paid TV service. (Jon Stewart and Bill Simmons are on the way, though, so it’s still the service’s early days.)
This week, investors will be eyeing Dish subscriber counts and wondering if Dish will provide a breakout of its Sling TV streaming channel bundle.
Sadly, CBS Chief Exec Leslie Moonves declined to share the company’s tally of paid subs for the online service CBS All Access, soon to be the exclusive home of a new “Star Trek” reboot.
Delivering a new direct-to-consumer business isn’t easy — just ask Ken Parks. He was head of content at music service Spotify before shifting gears to video, joining streaming video channel bundler Pluto.tv as chairman late last year. Pluto.tv carries channels including NBC News, Sky News, Bloomberg, Newsy and CNET.
Parks told On the Money that Pluto.tv has attracted 2 million subscribers since its launch in 2014. The company is backed by Sky and US Venture Partners.
Pluto.tv is now an ad-supported service, making it a little easier to get users, but Parks says the firm is mulling a paid version, too. “Get them invested, and then they can see the value in parting with a dollar,” he says.


