Hulu is no longer on the market.

The popular Internet television hub and its big media backers, which had been entertaining prospective buyers for months, announced yesterday it is off the auction block.

“Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success,” the company posted on its blog late yesterday.

Hulu, a Web site that offers a selection of free TV shows and movies and a pay service for premium access, is jointly operated by media heavyweights, including Disney, NBCUniversal and News Corp., which also owns The New York Post.

At different points throughout the process, suitors for Hulu reportedly included Yahoo!, Amazon, Dish and Google. The companies showing interest in Hulu had been looking to bolster their online video content portfolios.

Negotiations were said to hinge on the terms of the contracts to maintain access to Hulu’s offerings, which mostly come from the media partners that contribute the shows.

Amazon, Google and Dish have been expanding streaming online video services to compete with the likes of Netflix. Now, it appears that Hulu will go it alone.