Iconix Brands Group ousted its chief executive on Friday — two years into his unsuccessful effort to turn around the licensing giant.

John Haugh’s tenure was marked by Walmart and Target dumping three of Iconix’s major brands — Danskin, OP and Mossimo.

Total revenues declined 7 percent in 2017, to $225.8 million.

“He lost some cornerstone agreements, which put the company in a difficult financial position,” said a source with knowledge of the situation.

The company declined to comment on his departure beyond a statement that said he resigned to “pursue other opportunities.”

Executive Chairman Peter Cuneo will serve as interim CEO. Cuneo also served as CEO after Neil Cole left in August 2016 amid a regulatory probe.

In May, the Securities and Exchange Commission took the deposition of hip-hop mogul Jay Z as part of an investigation into the company’s finances.

Iconix bought his Jay Z’s Rocawear company in 2007 for $204 million.

Iconix has been shopping itself for about eight months, hiring Guggenheim Securities to “find a potential buyer for the entire business or to sell parts of it,” according to a source with knowledge of the situation. “They are looking for a solution to their quagmire.”

Its shares closed Friday up 3.5 percent, to 83 cents.

Iconix declined to comment on its Guggenheim relationship.