Impossible Foods wants to make its burgers less impossible to afford.
The plant-based meat company, whose fake meats often sell for more than animal products, said on Tuesday that it will be slashing its wholesale prices by 15 percent.
The company made the announcement in a bid to pressure the 17,000 restaurants that use Impossible Foods — including Burger King, Red Robin and Cheesecake Factory — to lower their menu prices in tandem, said a spokeswoman for the Redwood City, Calif-based company.
“The real intention is for those cost savings to go to the consumer,” spokeswoman Rachel Konrad told The Post. “It’s pretty unusual for a company to put out a press release on this, but we were concerned that our price reduction to distributors wouldn’t get passed on. We can’t mandate that.”
Tuesday’s price cuts will not be applied to Impossible Foods’ patties in some 150 supermarkets, including Wegmans and Fairway, Konrad added.
Burger King, which is by far Impossible Foods’ biggest restaurant customer, didn’t immediately return a request for comment about whether it will pass on the savings.
The fast-food chain owned by Restaurant Brands International began selling the Impossible Whoppers at its 7,000 US-based eateries last August for typically $1 more than the Whopper.
At its Astoria, Queens, store, for example, the Impossible Whopper costs $6.49 compared with $5.49 for its beef-based Whopper.
The price cuts come as fake meat suppliers like Impossible Foods as well as publicly traded competitor Beyond Meat, vie for a bigger share of a growing market — thanks to advancements in science that allow plant-based products to taste surprisingly like the real stuff.
One reason for the higher cost is their more limited production, which has grown since demand for the plant patties last summer outstripped supply. Impossible Foods last year quadrupled production, including at its Oakland, Calif., plant, it said.
Impossible Foods wants to eventually cut its pricing to be less expensive than meat, the CEO said.
“Our stated goal since the founding of the company has always been to drive down prices through economies of scale, reach price parity and then undercut the price of conventional ground beef from cows,” Chief Executive Patrick Brown said in a statement. “Today’s price cut is just the latest step toward our goal of eliminating animals in the food system



