JCPenney is aiming to give “hot sheets” new meaning.

The mall anchor is getting into the hotel business, selling bedsheets, towels, curtains and even mattresses to the lodging industry, the retailer said on Tuesday.

The move comes less than a year after Penney re-entered the appliance business, selling washing machines and refrigerators among other bulky items, as it seeks to broaden its product offerings beyond apparel.

Penney said many hotels and property managers were already ordering some of these items and that it is simply formalizing the trend by hiring an outside sales force for the niche.

Hospitality is a $200 billion “opportunity” for Penney, said CEO Marvin Ellison.