London’s Olympic Park is gearing up for a second life: as a place for rock concerts, a floating cinema, street art and theater.

On July 13, Jay-Z’s only 2013 European concert is planned in the newly renamed Queen Elizabeth Olympic Park, said the London Legacy Development Corp., which is leading the park’s $442 million transformation.

Justin Timberlake performs on July 12. It’s all part of producer Live Nation Entertainment’s transfer of the Wireless and Hard Rock Festivals from Hyde Park.