The secret to getting young girls interested in tech? Barbies, of course.

That’s the reasoning from Mattel, which recently unveiled the latest incarnation of the iconic doll: Game Developer Barbie.

As opposed to her usual frilly dresses and high-heeled shoes, Game Developer Barbie sports jeans, a jacket, sneakers, dyed hair, hipster glasses, laptop, table and headset — and shockingly none of it is in pink.

She is currently selling for $175 on Amazon.