Taco Bell is kicking Ronald McDonald’s buns.

An analysis of weekly customer traffic at the fast-food chains after each added all-day breakfast to its menu shows that Taco Bell generated 20 percent to 25 percent more visits in the weeks following the change — compared with a 9 percent increase at McDonald’s.

And Taco Bell’s advantage may improve, according to Jeff Glueck, chief operating officer of Foursquare, a restaurant-focused mobile app.

“If McDonald’s bump acts similarly to Taco Bell’s, where the 25 percent became 7 percent as the novelty wore off, McDonald’s will likely fade to between 1 percent to 2 percent within a couple
of months.”

Taco Bell introduced a breakfast menu for the first time nearly 18 months ago, while McDonald’s extended its existing breakfast menu to all day on Oct. 6.

McDonald’s shares fell 65 cents on Tuesday, to $103.84. Taco Bell parent Yum! Brands rose 1.9 percent, to $73.05.

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