McDonald’s is planning to offer cheap menu items going for $3 or less in a bid to win back low-income customers feeling the sting of inflation, sources told The Post.

They said that starting in April, low-cost deals are set to include items like sausage biscuits and four-piece McNuggets for $3 or less, along with a $4 breakfast combo including a McMuffin, hash brown and coffee.

The initiative, first reported by the Wall Street Journal, is aimed at luring budget-sensitive customers who have pulled back on their spending at the fast food giant, particularly on breakfast.


  McDonald’s is introducing value items that cost $3 or less starting in April in a bid to win back low income customers, according to a report. Helayne Seidman McDonald’s is introducing value items that cost $3 or less starting in April in a bid to win back low income customers, according to a report. Helayne Seidman

McDonald’s declined to comment on the effort, known internally as “McValue 2.0.”

The company addressed the upcoming menu additions in a message to its franchisees on Monday, saying, “We have achieved incredible progress together and remain committed to meeting ever-changing customer needs.”

The new $3 deal is set to replace the buy-one-add-one-for-a-dollar menu that was introduced last year.

McDonald’s introduced $5 deals in 2024, offering the $1 add-ons starting in January 2025.

The chain hinted at the forthcoming discounts when CEO Chris Kempczinski said on a February investor call, “We absolutely are going to make sure that we are protecting our leadership position in value.”

The new offerings come as consumer views of McDonald’s have seesawed in recent years.

In 2019, 36% of consumers considered the fast-food joint affordable, according to Technomic survey data cited by the Journal. By 2024, the figure dropped to 18%, but it inched up to 21% last year.

While McDonald’s beat earnings expectations in the last quarter of 2025, its renewed emphasis on value items poses a challenge for the storied chain — lower prices may draw more customers, but the discounted menu could put a squeeze on profits, the Journal noted.


  The $3 deal replaces the buy-one-add one-for-a-dollar menu that was introduced in 2025. Gene Blevins/ZUMA Press Wire / Shutterstock The $3 deal replaces the buy-one-add one-for-a-dollar menu that was introduced in 2025. Gene Blevins/ZUMA Press Wire / Shutterstock

Inflation — which held steady in February but could get worse as conflict continues to rage in the Middle East — has prompted other fast food and fast-casual joints to cut prices on some items.

Domino’s Pizza recently introduced $9.99 pies, and Panera is trying to entice customers with $4.99 “mix-and-match” combos.


  McDonald’s CEo Chris Kempczinski hinted at the cost cutting measures in February. REUTERS McDonald’s CEo Chris Kempczinski hinted at the cost cutting measures in February. REUTERS

At Applebee’s, one third of its sales now consist of deal items, the Journal noted.

McDonald’s plans to start training restaurants on the new deals in coming weeks.

Most franchisees don’t like discounting, said consultant Richard Adams of Franchise Equity Group.

“The corporation will always want to offer deeper discounts,” Adams, a former McDonald’s franchise owner, told The Post. “But the franchisees will typically balk at McDonald’s setting prices.”

The chain recently began trying to appeal to users of weight loss drugs like Ozempic, who tend to boost protein in their diets to avoid muscle loss.

Last month, Kempczinski said McDonald’s was testing high-protein menu items to appeal to people on the GLP-1 drugs.

The company announced Feb. 20 that its app and website would include information about the protein content of its menu items, including an Egg McMuffin sandwich that has 17 grams of protein 10-piece chicken McNuggets that have 23 grams of protein.

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