The music world is about to descend on Gotham for The 60th annual Grammy Awards, but not everybody is in the party spirit.

Industry hands are pooh-poohing the location of the event — Madison Square Garden — along with the frigid temperatures and the sprawl of New York City, as opposed to fire-ravaged, mudslide suffering Los Angeles — the location of the awards show since 2004.

But turning a deaf ear to the static, the Grammys are partying as hard as ever.

This year, Warner Music Group has opted to do a kickoff fete on Thursday, a few days before next Sunday’s Grammy show.

The party will take place at The Pool and The Grill, where Cardi B will perform. The record company will also team up with V Magazine for events during the week.

Universal Music Group is taking over the downtown members-only space Spring Place for Grammy weekend. The company will throw two events: an annual artists showcase and luncheon on the 27th and an after-party, which will be deejayed by Erykah Badu.

The showcase/luncheon, which is hosted by UMG CEO Lucian Grainge, is described as an “intimate” 300-person event.

No word yet on who is performing, but prior years have included a mix of emerging and established entertainers, such as The Weeknd, Alessia Cara, Demi Lovato, Sam Smith and Lorde.