Playboy Enterprises is in talks with Jim Griffiths, a former entertainment president at Playboy, and private equity firm Golden Gate Capital, to sell itself for about $300 million, a source familiar with the matter said.

Playboy declined to comment. Golden Gate Capital, which is in joint talks with Griffiths, were not immediately available for comment.

The company is also in separate talks with Iconix Brand Group to sell itself, sources said Thursday.